About Us
We believe in Transparency, Equality and trust, both internally and externally. That’s the way we do business, Always.
Our purpose is to ensure a WIN-WIN situation with all partners, at all times.
Within a short span of time, Sofan Trading has become one of the fastest growing and most trusted and preferred FMCG distributor in Oman. Our deep relationship with the trade, coupled with an experienced team makes Sofan trading the most preferred partner for the retailers. Our commitment is to ensure that we maintain the highest service levels at all times. Our Consumer Agencies Division covers all regions and trade channels across Oman and our presence with the retailers spans across Food & Beverage, Home & Personal care, Household, Stationary and Outdoors segments.
Sofan trading is the trusted partner in Oman for multiple international and trusted global brands to cater to all segments of shoppers and consumers in Oman. We let our exceptional performance do the talking.
The Stationery Division is the leading stockiest and supplier of stationery products in Oman and caters to the needs of corporate and ministerial customers since 1992. We are dealing with institutions from major industries such as banking, health care, oil & gas/ hospitality and aviation etc.
Sofan Trading is constantly striving towards cementing partnerships with new brands who are looking at entering Oman market with an established and trusted distributor.
Our Vision
Our Vision is to become the most preferred and trusted FMCG distributor in Oman, representing quality products and brands across all categories of a retailer, thereby ensuring that every single shoppers basket contains at least one of our quality products.
Our Mission
Our Mission is to ensure availability of quality products to the consumers of all segments and walks of life, ensuring that we never compromise on the core values that drives us.